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Transforming Attendance: A Whole-School Programme

Everything your school needs to improve attendance – with practical, inclusive strategies that every member of staff can use

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Why It Matters

Persistent Absence is Rising – and Whole-school Solutions Are the Key

This programme helps every adult in school play their part in tackling low attendance, supporting anxious pupils and engaging families with confidence.

After years of disruption, over 20% of pupils in England are persistently absent – and it’s often the same children who are already struggling most.

This programme recognises that improving attendance isn’t about sending more letters or relying on one person – it’s about creating a school-wide culture where every pupil feels safe, seen and supported enough to show up.

With role-specific training and ready-to-use implementation tools, your team will know exactly what to look for, what to say, and what to do – without needing to start from scratch.

  • Everyone knows their role in supporting attendance
  • Helps reduce persistent absence across your school
  • Supports anxious, SEND and EBSA pupils
  • Practical tools and scripts for confident family conversations
  • Aligned with latest DfE attendance guidance
  • Suitable for primary, secondary and specialist settings

What Training is Included

Short, Focused Training that Builds Confidence Across Your Whole Team

Every member of staff learns what they can do to support better attendance – in practical, role-relevant ways.

COURSE 1

Spotting Attendance Red Flags Early

Audience: All Staff

Learn how to:

  • Recognise early signs of disengagement before attendance drops
  • Spot at-risk pupils through everyday interactions and registers
  • Take simple steps that make pupils feel more seen and supported
COURSE 2

Having Better Conversations with Families

Audience: All Staff

Learn how to:

  • Approach sensitive attendance issues without blame
  • Use scripts and conversation frameworks to build trust
  • Respond calmly and confidently when parents push back
COURSE 3

Building a Culture Where Attendance Thrives

Audience: All Staff

Learn how to:

  • Create consistent, inclusive classroom routines that encourage attendance
  • Use language and behaviours that promote belonging
  • Contribute to a school culture that celebrates showing up
COURSE 4

When Attendance Isn’t Just Attendance

Audience: SENCOs, teachers, DSLs

Learn how to:

  • Understand common causes of emotionally based school avoidance (EBSA)
  • Make reasonable adjustments for pupils with SEND or anxiety
  • Spot safeguarding concerns that may present as poor attendance
COURSE 5

Working Together to Turn Things Around

Audience: Pastoral leads, DSLs

Learn how to:

  • Know when and how to escalate attendance concerns
  • Coordinate with external agencies and multi-agency teams
  • Maintain positive relationships while holding boundaries
COURSE 6

Using Attendance Data to Drive Real Change

Audience: SLT, attendance leads, office/admin staff

Learn how to:

  • Interpret your attendance data to identify patterns, risks and wins
  • Use trends to shape effective, targeted interventions
  • Turn numbers into actions without getting lost in spreadsheets

Plus a Live Launch Webinar

Kick off your school’s journey by attending our 45 minute live session on 10th September, including

  • Introduce the programme to your team with clarity and energy
  • Set expectations and align around shared goals
  • Kickstart culture change with a whole-school mindset

Rich Resource Library

Plus a Whole Range of Resources to Help You Implement Change

Everything you need to turn learning into impact

Attendance Strategy Builder

A ready-to-use, editable plan aligned with DfE guidance

Role-by-Role Action Sheets

Clear responsibilities for every staff role, from SLT to reception

Tiered Intervention Menu

What to do at universal, targeted and intensive levels

Family Engagement Pack

Attendance diaries, letter templates and non-blaming scripts

Behavioural Nudges Toolkit

Posters, certificates, reminders and text message templates

Inclusion & EBSA Guidance Sheet

Practical strategies for supporting school-avoidant pupils

Take the Next Step

Access This Training Now

For just £495 + VAT for each primary school and £695 for each secondary you get all of this with unlimited access for all staff. If you’re already a Creative Education member don’t worry, this will be included in your membership.

For even greater impact you can also add on a 1:1 Consultancy Call (£125), an Online live and bespoke INSET (£695) or an in person INSET day (£995 plus travel expenses).  And for MATs if you buy 2 school licences, you get 1 free.

Early Bird Discount: Book before 14th July to save £100 plus the first 20 schools to register receive a free 1:1 consultancy call.